Sure teamed up with This Girl Can to promote fitness in everyday life. To find movement in everything we do from your daily commute to working out at home.

During the pandemic, the ads are slowly being released and showcasing ways to keep active whilst remaining safe.

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe


Kelly’s Cornish Ice Cream



This sponsorship was all about capturing what makes Cornwall unique and showcasing the hardworking Cornish cows that make Kelly’s Ice Cream so special.

In these spots they’re being directed to give the performance of their careers and pull it off with flying colours.

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe



This neon filled Revolax film was a lot of fun to work on. With it’s fast paced track, abstract cinematography and playful performances, it oozes style and confidence.

Music is always a difficult thing, but the effort was worth it to find something that was pacy enough without being agressive and enabled us to use that as our driving force in the edit.

With flash cuts and time skips we keep the energy high and blend the set ups together with momentum. The playful shop scene is full of fun moments which contrast well the slower, more glamourous lip and product shots.

Director: Pete Roe

Agency: Recipe

Production: Recipe



Phillip Schofield is a big lover of gin and has been the face of Craft Gin Club for the best part of a year now. In this branded content piece, Phillip is taste testing the gins with CGC taster Sofie and experience some interesting tasting notes!

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe



Mind Blown. This TVC centred around Nakd’s great taste and fantastically simple ingredients. A woman’s mind has been blown and her partner has brought her to the doctor to find out what’s happened.

This ad combined CG and real in camera elements in order to communicate the size and scale of the explosion. This ad was also dubbed into four other languages.

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe



Talking Drum is an ode to the West African drum famed for mimicking human speech, an almost hum-like sound.

The song and visual is prayer to the ancestors, pleading for forgiveness, asking if it is not too late to return to the
Motherland.

The African drum known for its part in traditional storytelling tells the story of the African diaspora and their quest to return; like a group phone call home.

Director: Almass Badat

Producer: Sabrina-Anne Sarpong, Shamara Adams, Jocelyn Yeboah-Newton

Post Production: Recipe



The human form becomes the focus of this beautiful promo by directing duo Kat Kemsley and J.R. Dawson. It’s abstracted forms create inhuman and hellish landscapes punctuated by organic and elegant movements. The light and shadow makes this debut promo for AK Patterson truly stand out.

Director: Kat Kemsley & J.R. Dawson

Producer: Kat Kemsley & J.R. Dawson

DoP: Ben Roper

Art Director: Olly Williams

Editor: Mdhamiri A Nkemi


In the wake of current events, Lots Holloway expresses her sadness and frustration in this heartbreaking mixed media music promo. The story is interspliced with memorial imagery, projection of archive footage and news footage.

Director: Kat Kemsley & Jonty Dawson

DOP: William Pope


In this effortless and laidback promo, Ayoba reminices about that first meeting and the beauty of those first few dates. 

Director: Ini Brisco


SK combines two interesting stories into one music video in his first narrative driven promo. Shot in the same part of London that he himself grew up in, he revists the people that got him to where he is now.

Production: Nemorin