Looking good doesn’t need to be hard work. For the third year in a row Veet are sponsoring The Only Way is Essex and Recipe created iconic idents for the iconic show. In each of these vignettes we explore the effortlessness that comes with Veet and contrast it with fun moments.

The minimal and pristine sets direct the focus onto the actors and their performances. The challenge with this cut was finding the perfect human moments in both the Veet girls and the onlookers to maximise the comedy and absurdity and bring the story to life.

Director: Michael O’Kiely

Agency: Recipe

Production: Recipe