Kia
#Colour #Commerical #Documentary

The latest Kia eNiro recieved it’s own Saturday Morning TV segment presented by young environmentalists interviewing scientists, both real and fake, about the impact of electric cars and the efficiency of their latest offering.

The eNiro is unique vehicle and styled to look subtle and understated in traffic. The challenge of this grade was to accentuate the car’s design as well as smarten up the children’s clothes into a more neutral ‘TV News’ colour pallette. With cool greys and sensible navy, the colour of their clothes and soft white lighting help lend to the story of the set up.

The full documentary which I also graded is available on ‘Sky On Demand’.

Director: Michael O’kelly

Agency: Recipe

Production: Recipe