Want a better ride hailing service? #VoteWithYourButtocks and jump in a Kapten.

This cinema ad is part of Kapten’s simultaneous campaign launch in England and in France which is in cinemas now as well as the master ad for the social media campaign. It’s a party political broadcast with a cheeky twist and some subtle humour. Shot in London and Paris and shot in glorious anamorphic.

There is an awful lot to communicate in this ad with benefits, four set ups and visual gags in 30 seconds so the flow from scene and delivery has to work perfectly. Some light comping and SFX work enabled us to bring out the humour of the creative. There are also  about two dozen social assets for both English and French scripts.

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe