As anyone who has ever visited Cornwall can atest to, there is a certain magic about its surroundings. The warm summer air carrying the lazy hum of bees. The gentle splash of the waves and the babbling brooks.

For Cornish Orchard’s latest Cider range, they wanted to capture some that nostalgia with their own lilt and sense of humour. The start of each scene is as pristine as the beeze, but something happens at the denouement of each vinette. The stream drags the bottle with it, an apple falls from the trees above. Reminding you exactly what Cornish Orchard Cider is about. Fun.

Director: Peter Roe

Agency: Recipe

Production: Recipe