It’s that time of the year again and Phillip Schofield is to share his own gin creations and kick start the Christmas 2020 campaign for Craft Gin Club.

Phillip is a very natrually funny guy and these ads are here to showcase and highlight his sense of humour and bring a lightheartness to the campaign. Timing and cadence are what brings these edits to life and make them memorable ads for this upcoming festive season.

Director: Pete Roe

Agency: Recipe

Production: Recipe




There are times when you see couples falling over themselves in public and you roll your eyes. There are other times when you wish you had someone else to fall over with.

This Match campaign was shot during lockdown and features genuine couples as the ones exhibiting the over the top PDA. The three films also play nicely into each other as the main cast appear in each other’s stories.

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe


Sure teamed up with This Girl Can to promote fitness in everyday life. To find movement in everything we do from your daily commute to working out at home.

During the pandemic, the ads are slowly being released and showcasing ways to keep active whilst remaining safe.

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe



Creating content to stand out from the crowd is difficult in gaming and betting. Regulation and familiarity are usually what dictates most gambling communication. 

So for Pink Casino we approached it with a fresh, glossy and fun creative that was centred around energy, strong pacing and interesting visuals. This high energy ad helps cut through the noise. The VFX and edit by me!

Kelly’s Cornish Ice Cream



This sponsorship was all about capturing what makes Cornwall unique and showcasing the hardworking Cornish cows that make Kelly’s Ice Cream so special.

In these spots they’re being directed to give the performance of their careers and pull it off with flying colours.

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe



Phillip Schofield is a big lover of gin and has been the face of Craft Gin Club for the best part of a year now. In this branded content piece, Phillip is taste testing the gins with CGC taster Sofie and experience some interesting tasting notes!

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe



The latest Kia eNiro recieved it’s own Saturday Morning TV segment presented by young environmentalists interviewing scientists, both real and fake, about the impact of electric cars and the efficiency of their latest offering.

The eNiro is unique vehicle and styled to look subtle and understated in traffic. The challenge of this grade was to accentuate the car’s design as well as smarten up the children’s clothes into a more neutral ‘TV News’ colour pallette. With cool greys and sensible navy, the colour of their clothes and soft white lighting help lend to the story of the set up.

The full documentary which I also graded is available on ‘Sky On Demand’.

Director: Michael O’kelly

Agency: Recipe

Production: Recipe



Talking Drum is an ode to the West African drum famed for mimicking human speech, an almost hum-like sound.

The song and visual is prayer to the ancestors, pleading for forgiveness, asking if it is not too late to return to the
Motherland.

The African drum known for its part in traditional storytelling tells the story of the African diaspora and their quest to return; like a group phone call home.

Director: Almass Badat

Producer: Sabrina-Anne Sarpong, Shamara Adams, Jocelyn Yeboah-Newton

Post Production: Recipe




Kingsmill’s latest 5050 bread has been supercharged straight into a delicious egg yolk. Now with added vitamins, the toast dons it’s cloak to save the day.

The brief on this grade was to capture a lazy sunny Sunday morning and you’re treating yourself to a delicious breakfast. The light from DoP Mark Nutkins was superb and brought the tastiness of it all together. With any food advert the product has to be perfect and the toast was made to look golden and rich.

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe