There are times when you see couples falling over themselves in public and you roll your eyes. There are other times when you wish you had someone else to fall over with.

This Match campaign was shot during lockdown and features genuine couples as the ones exhibiting the over the top PDA. The three films also play nicely into each other as the main cast appear in each other’s stories.

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe


Sure teamed up with This Girl Can to promote fitness in everyday life. To find movement in everything we do from your daily commute to working out at home.

During the pandemic, the ads are slowly being released and showcasing ways to keep active whilst remaining safe.

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe



Creating content to stand out from the crowd is difficult in gaming and betting. Regulation and familiarity are usually what dictates most gambling communication. 

So for Pink Casino we approached it with a fresh, glossy and fun creative that was centred around energy, strong pacing and interesting visuals. This high energy ad helps cut through the noise. The VFX and edit by me!

Kelly’s Cornish Ice Cream



This sponsorship was all about capturing what makes Cornwall unique and showcasing the hardworking Cornish cows that make Kelly’s Ice Cream so special.

In these spots they’re being directed to give the performance of their careers and pull it off with flying colours.

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe



This neon filled Revolax film was a lot of fun to work on. With it’s fast paced track, abstract cinematography and playful performances, it oozes style and confidence.

Music is always a difficult thing, but the effort was worth it to find something that was pacy enough without being agressive and enabled us to use that as our driving force in the edit.

With flash cuts and time skips we keep the energy high and blend the set ups together with momentum. The playful shop scene is full of fun moments which contrast well the slower, more glamourous lip and product shots.

Director: Pete Roe

Agency: Recipe

Production: Recipe