Kapten
#Editing #Commericals

Want a better ride hailing service? #VoteWithYourButtocks and jump in a Kapten.

This cinema ad is part of Kapten’s simultaneous campaign launch in England and in France which is in cinemas now as well as the master ad for the social media campaign. It’s a party political broadcast with a cheeky twist and some subtle humour. Shot in London and Paris and shot in glorious anamorphic.

There is an awful lot to communicate in this ad with benefits, four set ups and visual gags in 30 seconds so the flow from scene and delivery has to work perfectly. Some light comping and SFX work enabled us to bring out the humour of the creative. There are also  about two dozen social assets for both English and French scripts.

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe


Aussie Haircare
#Editing #Commericals


We all have those terrible, face palm moments. Whether it’s falling asleep in the sun or that handshake that clashes with a kiss and turns into an awkward embrace. Aussie can fix your hair, but they can’t fix your life.

Balancing the narrative, creative and beauty can sometimes be a difficult thing. But with the use of slow motion, great performances and elegant visuals, we delivered two fun and relateable scenarios which showcase the Aussie’s laidback and confident flair.

Director: Vicky Lawton

Agency: Recipe

Production: Recipe


Kia
#Colour #Commerical #Documentary

The latest Kia eNiro recieved it’s own Saturday Morning TV segment presented by young environmentalists interviewing scientists, both real and fake, about the impact of electric cars and the efficiency of their latest offering.

The eNiro is unique vehicle and styled to look subtle and understated in traffic. The challenge of this grade was to accentuate the car’s design as well as smarten up the children’s clothes into a more neutral ‘TV News’ colour pallette. With cool greys and sensible navy, the colour of their clothes and soft white lighting help lend to the story of the set up.

The full documentary which I also graded is available on ‘Sky On Demand’.

Director: Michael O’kelly

Agency: Recipe

Production: Recipe


#Colour #Music Video

Talking Drum is an ode to the West African drum famed for mimicking human speech, an almost hum-like sound.

The song and visual is prayer to the ancestors, pleading for forgiveness, asking if it is not too late to return to the
Motherland.

The African drum known for its part in traditional storytelling tells the story of the African diaspora and their quest to return; like a group phone call home.

Director: Almass Badat

Producer: Sabrina-Anne Sarpong, Shamara Adams, Jocelyn Yeboah-Newton

Post Production: Recipe


Kingsmill
#Colour #Commericals


Kingsmill’s latest 5050 bread has been supercharged straight into a delicious egg yolk. Now with added vitamins, the toast dons it’s cloak to save the day.

The brief on this grade was to capture a lazy sunny Sunday morning and you’re treating yourself to a delicious breakfast. The light from DoP Mark Nutkins was superb and brought the tastiness of it all together. With any food advert the product has to be perfect and the toast was made to look golden and rich.

Director: Michael O’Kelly

Agency: Recipe

Production: Recipe